世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

1.

Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1994Availability: No items available : Damaged (1).

2.

Strategy and process in marketing / John A. Murray and Aidan O'Driscoll.

by Murray, John A., Ph. D | O'Driscoll, Aidan.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Prentice Hall, 1996Availability: Items available for loan: Call number: 658.802 Mu 1996 (1).

3.

Marketing : an active learning approach / Elizabeth Barnes ... [et al.]

by Barnes, Elizabeth | Open Learning Foundation.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford, U.K. ; Cambridge, Mass.: Blackwell Business, 1997Availability: Items available for loan: Call number: 658.8 Ma73 1997 (1).

4.

Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Publishing, c1998Availability: Items available for loan: Call number: 658.8 La-2 1998 (1).

5.

Essentials of marketing / Summers, Jane ... [et al.].

by Summers, Jane, 1962-.

Edition: 1st adaptation ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Victoria, Australia : Nelson Australia Pty Ltd., c2003Availability: Items available for loan: Call number: 658.8 Es 2003 (1).

6.

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D | Lamb, Charles W. Marketing.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c1999Availability: No items available : Damaged (2).

7.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western, c2002Availability: Items available for loan: Call number: 658.8 La-2 2002 (1).

8.

Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992Availability: Items available for loan: Call number: 658.8 La 1992 (1).

9.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Call number: 658.8 La-3 2005 (1).

10.

Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.

by Hulbert, James M | Capon, Noel | Piercy, Nigel.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2003Availability: Items available for loan: Call number: 658.8 Hu4 2003 (1).

11.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D | Lamb, Charles W. Principles of marketing.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western Publishing, c1996Availability: No items available : Damaged (1).

12.

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Australia ; United States : South-Western College Pub., c2001Availability: Items available for loan: Call number: 658.8 La-3 2001 guide (2).

13.

Marketing, principles and strategies / Charles D. Schewe.

by Schewe, Charles D, 1942-.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Random House, c1987Availability: No items available : Damaged (2).

14.

Cause related marketing : who cares wins / Sue Adkins.

by Adkins, Sue.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: No items available :

15.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear,Thomas C | Taylor,James R.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: Call number: 658.83 Ki 1993 (1).

16.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

17.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

18.

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Financial Times/Prentice Hall, 2004Availability: Items available for loan: Call number: 658.802 Ho 2004 (1).

19.

Conversations with the marketing masters / Laura Mazur and Louella Miles.

by Mazur, Laura | Miles, Louella.

Material type: Text

Text; Format: print ; Nature of contents: biography

; Literary form: Not fiction Publisher: Chichester ; Hoboken, NJ : John Wiley, c2007Availability: Items available for loan: Call number: 658.8 Ma9-2 2007 (1).

20.

Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.

by Troilo, Gabriele.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK ; Horthampton, MA : Edward Elgar, c2006Availability: Items available for loan: Call number: 658.802 Tr 2006 (1).

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