Essentials of marketing / Summers, Jane ... [et al.].

Contributor(s): Summers, Jane, 1962-Material type: TextTextPublisher: Victoria, Australia : Nelson Australia Pty Ltd., c2003Edition: 1st adaptation edDescription: xxi, 522 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0170104613 (pbk.)Subject(s): Marketing | Marketing -- Management
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Item type Current location Collection Call number Status Notes Date due Barcode Item holds
世新大學圖書館
三樓西文圖書區
圖書 658.8 Es 2003 (Browse shelf) Available 1 CD. E064050
Total holds: 0

Originally published: Cincinnati, Ohio: South-Western, Thomson Learning, 2001.

Includes bibliographical references and index.

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