Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1994Edition: 2nd edDescription: xxxii, 846 p. : ill. (some col.) ; 28 cmISBN: 0538829826 (cl.)Subject(s): Marketing | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 La 1994 (Browse shelf) | 毀損 Damaged | E038545 |
Total holds: 0
Includes bibliographical references and indexes.
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