Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublisher: Burr Ridge, IL : IRWIN, c1994Edition: 8th edDescription: xv,624 p. : ill. ; 24 cmISBN: 0256082049 (cl.)Subject(s): Marketing | Advertising | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.82 En 1994 (Browse shelf) | Available | E020149 |
Total holds: 0
Includes index.
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