Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd edDescription: liii, 890 p. : ill. (some col.) ; 29 cmISBN: 0538849487 (cl.)Contained works: Lamb, Charles W. Principles of marketingSubject(s): Marketing | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 La-2 1996 (Browse shelf) | 毀損 Damaged | E091823 |
Total holds: 0
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and indexes.
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