Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublisher: Cincinnati, Ohio : South-Western College Pub., c1999Description: xxvi, 502 p. : ill., ports., map ; 28 cmISBN: 0538879262 (pbk.)Subject(s): Marketing | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 La-3 1999 c.2 (Browse shelf) | 毀損 Damaged | E117305 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 La-3 1999 (Browse shelf) | 毀損 Damaged | E080290 |
Total holds: 0
Rev. ed. of: Marketing. 4th ed., 1998.
Includes bibliographical references (p. 471-483) and indexes.
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