Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
Material type:
TextPublisher: New York : Free Press, c2003Description: xii, 356 p. : ill. ; 24 cmISBN: 0684848678 (cl.)Subject(s): Marketing | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Hu4 2003 (Browse shelf) | Available | E066460 |
Total holds: 0
Includes index.
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