Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.

By: Lamb, Charles WContributor(s): Hair, Joseph F | McDaniel, Carl DMaterial type: TextTextPublisher: Cincinnati, Ohio : South-Western College Publishing, c1998Edition: 4th edDescription: xxxviii, 693 p. : col. ill. ; 28 cmISBN: 0538870117Subject(s): Marketing | Marketing -- Management
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
一樓密集書庫
圖書 658.8 La-2 1998 (Browse shelf) Available E034866
Total holds: 0

Includes bibliographical references (p. [653]-669) and indexes.

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