Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN: 0538813687Subject(s): Marketing | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 La 1992 (Browse shelf) | Available | E011210 |
Total holds: 0
Includes bibliographical references and indexes.
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