世新大學圖書館

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Conversations with the marketing masters / Laura Mazur and Louella Miles.

By: Mazur, LauraContributor(s): Miles, LouellaMaterial type: TextTextPublisher: Chichester ; Hoboken, NJ : John Wiley, c2007Description: 236 p. : ports. ; 24 cmISBN: 0470025913; 9780470025918Subject(s): Marketing personnel -- Interviews | Marketing | Marketing -- Management
Contents:
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : technology visionary -- Don Peppers and Martha Rogers : one to one gurus -- John Quelch : global marketing authority -- Al Ries : positioning pioneer -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 658.8 Ma9-2 2007 (Browse shelf) Available E077432
Total holds: 0

Includes bibliographical references and index

Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : technology visionary -- Don Peppers and Martha Rogers : one to one gurus -- John Quelch : global marketing authority -- Al Ries : positioning pioneer -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.

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