世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

1.

Developing advertising campaigns : industry leaders on creating a strong message, targeting the right audience, and positioning the client's brand.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: [S.l.] : Aspatore Books, c2007Availability: Items available for loan: Call number: 659.1 De8 2007 (1).

2.

What's the big idea? : how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts.

by Lois, George | Pitts, Bill.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Doubleday Currency, c1991Availability: No items available : Damaged (1).

3.

Bottom-up marketing / By Al Ries and Jack Trout.

by Ries,Al | Trout,Jack.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : McGraw-Hill, c1989Availability: Items available for loan: Call number: 658.8 Ri-2 1989 (1).

4.

Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore.

by Bullmore, J. J. D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006Availability: Items available for loan: Call number: 658.8 Bu 2006 (1).

5.

The (un)common sense of advertising : getting the basics right / Sanjay Tiwari.

by Tiwari, Sanjay, 1953-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Sage Publications Inc., 2003Availability: Items available for loan: Call number: 659.1 Ti8 2003 (1).

6.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

7.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

8.

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.].

by Engel, James F.

Edition: 9th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : Pinnaflex Educational Resources, c2000Availability: No items available : Damaged (1).

9.

No cover image available

International advertising : communicating across cultures / Barbara Mueller.

by Mueller,Barbara.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Belmont, Calif. : Wadsworth Publishing Company, c1996Availability: Items available for loan: Call number: 659.1 Mu 1996 (1).

10.

A reader in marketing communications / edited by Philip J. Kitchen ... [et al.].

by Kitchen, Philip J.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2005Availability: Items available for loan: Call number: 658.802 Re 2005 (1).

11.

Brand journalism / Andy Bull.

by Bull, Andy, 1956-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2013Availability: Items available for loan: Call number: 658.827 Bu 2013 (1).

12.

Marketing communications / John Egan.

by Egan, John, 1952- [author.].

Edition: Second edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Sage Publications Ltd, 2015Availability: Items available for loan: Call number: 658.802 Eg 2015 (1).

13.

Space race : an inside view of the future of communications planning / Jim Taylor.

by Taylor, Jim, 1964-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Call number: 659.2 Ta 2005 (1).

14.

Campaign planner for integrated brand communications / Shay Sayre.

by Sayre, Shay.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Australia ; Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Call number: 659.1 Sa 2005 (1).

15.

Creative advertising : an introduction / Miriam Sorrentino.

by Sorrentino, Miriam [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Call number: 659.1 So 2014 (1).

16.

Selling on the net : the complete guide / Herschell Gordon Lewis, Robert D. Lewis.

by Lewis, Herschell Gordon, 1926- | Lewis, Robert D, 1952-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1997Availability: Items available for loan: Call number: 658.800285 Le 1997 (1).

17.

Cyber writing : hot to promote your product or service online (without being flamed) / Joe Vitale.

by Vitale,Joe.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : Amacom, c1997Availability: Items available for loan: Call number: 659.10285 Vi 1997 (1).

18.

Web advertising and marketing by design / Mary Jo Fahey.

by Fahey, Mary Jo.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Redmond, Wash. : Microsoft Press, c1998Availability: No items available : Damaged (1).

19.

Promotional culture and convergence : markets, methods, media / edited by Helen Powell.

by Powell, Helen.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: Call number: 658.8 Pr6 2013 (1).

20.

Success secrets of the online marketing superstars / Mitch Meyerson.

by Meyerson, Mitch.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2005Availability: Items available for loan: Call number: 658.872 Me 2005 (1).

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