Brand journalism / Andy Bull.
Material type:
TextPublisher: London : Routledge, 2013Description: ix, 277 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415638098 (cl.) :; 9780415638104 (pbk.)Subject(s): Advertising | Branding (Marketing)
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.827 Bu 2013 (Browse shelf) | Available | E130170 |
Total holds: 0
Includes bibliographical references and index.
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