Space race : an inside view of the future of communications planning / Jim Taylor.
Material type:
TextPublisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005Description: xxviii, 293 p. : ill., map ; 24 cmISBN: 0470094516; 9780470094518Subject(s): Communication in marketing | Advertising | Marketing
Contents:
The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of snow.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.2 Ta 2005 (Browse shelf) | Available | E079541 |
Total holds: 0
Includes bibliographical references (p. 267-269) and index.
The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of snow.
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