Promotional culture and convergence : markets, methods, media / edited by Helen Powell.
Material type:
TextPublisher: Abingdon, Oxon : Routledge, 2013Description: x, 238 p. : ill. ; 24 cmISBN: 9780415672795 (hbk.); 0415672791 (hbk.); 9780415672801 (pbk.) :; 0415672805 (pbk.); 9780203130322 (ebk.); 0203130324 (ebk.)Subject(s): Internet advertising | Interactive marketing | Branding (Marketing)
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Pr6 2013 (Browse shelf) | Available | E124386 |
Total holds: 0
Includes bibliographical references and index.
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