International advertising : communicating across cultures / Barbara Mueller.
Material type:
TextLanguage: English Publisher: Belmont, Calif. : Wadsworth Publishing Company, c1996Description: xi, 340 p. 24 cmISBN: 63805192785 (pbk.)Subject(s): Advertising | Export marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.1 Mu 1996 (Browse shelf) | Available | E026513 |
Total holds: 0
Includes index.
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