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What's the big idea? : how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts.

By: Lois, GeorgeContributor(s): Pitts, BillMaterial type: Text

TextPublisher: New York : Doubleday Currency, c1991Edition: 1st edDescription: 288 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0385414862; 9780385414869Subject(s): Advertising | Marketing | Advertising | MarketingSummary: Lois offers his secrets on how to create great advertising, selling strategies, and marketing techniques.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	659.1 Lo-2 1991 (Browse shelf)	毀損 Damaged		E133020

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Includes index.

Lois offers his secrets on how to create great advertising, selling strategies, and marketing techniques.

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