The (un)common sense of advertising : getting the basics right / Sanjay Tiwari.
Material type:
TextPublisher: New Delhi ; Thousand Oaks, Calif. : Sage Publications Inc., 2003Description: 322 p. : ill. 25 cmISBN: 0761997350 (US : cl.); 0761997369 (US : pbk.) :; 8178292173 (India : pbk.)Subject(s): Advertising | Marketing
Contents:
The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.1 Ti8 2003 (Browse shelf) | Available | E087094 |
Total holds: 0
Includes bibliographical references and index.
The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
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