世新大學圖書館 catalog › Details for: Promotional strategy : an integrated marketing communication approach /

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Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.].

Contributor(s): Engel, James FMaterial type: Text

TextPublisher: Cincinnati, Ohio : Pinnaflex Educational Resources, c2000Edition: 9th edDescription: xiv, 690 p. : ill. ; 24 cmISBN: 1893673057 (pbk.)Subject(s): Marketing | Advertising | Marketing -- Management

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.82 Pr 2000 (Browse shelf)	毀損 Damaged		E105919

Total holds: 0

Includes bibliographical references and index.

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