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101.
Contemporary marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: [2002 ed.]Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : South Melbourne, Victoria : Harcourt College Publishers ; Thomson Learning, 2002Availability: Items available for loan: Call number: 658.8 Bo6 2002 (1).

102.
Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell.

by Mason, Joseph Barry | Ezell, Hazel F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Plano, Tex. : Business Publications, 1987Availability: No items available : Damaged (1).

103.
Marketing: concepts and strategies/ William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Call number: 658.8 Pr-2 1997 (1).

104.
Understanding marketing / Mark A.P. Davies.

by Davies, Mark A. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1997Availability: Items available for loan: Call number: 658.8 Da8 1997 (1).

105.
Marketing / William G. Zikmund, Michael d'Amico.

by Zikmund, William G | D'Amico, Michael.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Minneapolis/St. Paul : West Pub. Co., c1996Availability: Items available for loan: Call number: 658.8 Zi 1996 (1).

106.
Marketing : best practices / Michael R. Czinkota ... [et al.].

by Czinkota, Michael R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth ; Dryden Press, c2000Availability: No items available : Damaged (1).

107.
Kellogg on integrated marketing / the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors.

by Iacobucci, Dawn | Calder, Bobby J | J.L. Kellogg Graduate School of Management. Center for Marketing Sciences | Medill School of Journalism. Dept. of Integrated Marketing Communications.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, c2003Other title: Integrated marketing.Availability: Items available for loan: Call number: 658.8 Ke4-2 2003 c.2 (2).

108.
Marketing / Patrick E. Murphy, Ben M. Enis.

by Murphy,Patrick E | Enis,Ben M.

Edition: 第一版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Taipei, Taiwan : Hwa-Tai, 民74[1985]Availability: Items available for reference: 已報銷Call number: 658.8 Mu 1985 c.2 (2). : Damaged (1).

109.
Foundations of marketing / William M. Pride and O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Stamford, CT : Cengage Learing, c2015Availability: Items available for loan: Call number: 658.8 Pr-3 2015 (1).

110.
Principles of international marketing research / Len Groves.

by Groves,Len.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxford, OX : Blackwell, c1994Availability: Items available for loan: Call number: 658.83 Gr 1994 (1).

111.
International e-business marketing / Richard Fletcher, Jim Bell and Rod McNaughton.

by Fletcher, Richard, 1940- | Bell, Jim, 1954- | McNaughton, Rod B.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson Learning, 2004Availability: Items available for loan: Call number: 658.84 Fl 2004 (1).

112.
Direct and interactive marketing / Adrian Sargeant, Douglas C. West.

by Sargeant, Adrian | West, Douglas C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford [England] ; New York : Oxford University Press, 2001Availability: Items available for loan: Call number: 658.84 Sa 2001 (1).

113.
Multichannel marketing : metrics and methods for on and offline success / Akin Arikan.

by Arikan, Akin, 1969-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley Technology Pub., c2008Availability: Items available for loan: Call number: 658.872 Ar 2008 (1).

114.
Principles of direct and database marketing / Alan Tapp.

by Tapp, Alan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Availability: Items available for loan: Call number: 658.872 Ta 2005 (1).

115.
Tourism destination marketing : collaborative strategies / by Youcheng Wang.

by Wang, Youcheng.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Wallingford : CABI, 2012Availability: Items available for reference: 其他 (1). :

116.
The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.

by Dibb,Sally | Simkin,Lyndon.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Routledge, c1994Availability: Items available for loan: Call number: 658.8 Di 1995 (1).

117.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker.

by Stanton,William J | Etzel,Michael J | Walker,Bruce J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : McGraw-Hill, c1994Availability: Items available for loan: Call number: 658.8 St 1994 (1).

118.
Marketing / Patrick E. Murphy, Ben M. Enis; consulting editor Thomas C. Kinnear.

by Murphy,Patrick E | Enis,Ben M | Kinnear,Thomas C.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Glenview, Ill. : Scott, Foresman and Company, c1985Availability: No items available : Damaged (1).

119.
Marketing : an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.8 Ko 1997 (1).

120.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 2nd European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall Europe, c1999Availability: Items available for loan: Call number: 658.8 Pr4 1999 (1).

 

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