Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker.

By: Stanton,William JContributor(s): Etzel,Michael J | Walker,Bruce JMaterial type: TextTextLanguage: English Series: McGraw-Hill series in managementPublisher: New York, NY : McGraw-Hill, c1994Edition: 10th edDescription: xxvii,697 p. : ill. ; 26 cmISBN: 0070610150 (cl.)Subject(s): Marketing
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
三樓西文圖書區
圖書 658.8 St 1994 (Browse shelf) Available E015088
Total holds: 0

Includes index.

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