世新大學圖書館 catalog › Details for: Principles of direct and database marketing /

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Principles of direct and database marketing / Alan Tapp.

By: Tapp, AlanMaterial type: Text

TextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Edition: 3rd edDescription: xiv, 489 p. : ill. ; 25 cmISBN: 0273683551Subject(s): Direct marketing | Database marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.872 Ta 2005 (Browse shelf)	Available		E081305

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Includes bibliographical references and index.

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