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The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.

By: Dibb,SallyContributor(s): Simkin,LyndonMaterial type: Text

TextLanguage: English Publisher: London : Routledge, c1994Description: xi, 269 p. : ill. ; 24 cmISBN: 0415089506 (pbk.)Subject(s): Marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.8 Di 1995 (Browse shelf)	Available		E021269

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Includes bibliographical references and index.

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