Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: TextTextPublisher: London : Prentice Hall Europe, c1999Edition: 2nd European edDescription: xxiii ,1031 p. : ill. (some col.) ; 28 cmISBN: 0132622548 (pbk.)Subject(s): Marketing
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
一樓密集書庫
圖書 658.8 Pr4 1999 (Browse shelf) Available E043905
Total holds: 0

Developed from: Principles of marketing, 8th ed, 1999.

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95.

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