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121.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 2nd European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall Europe, c1999Availability: Items available for loan: Call number: 658.8 Pr4 1999 (1).

122.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 2000 e[d].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c2000Availability: Items available for loan: Call number: 658.8 Pr-2 2000 (1).

123.
Essentials of marketing communications / Jim Blythe.

by Blythe, Jim | Blythe, Jim. Essentials of marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : FT/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.8 Bl-2 2006 (1).

124.
Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.

by Zikmund, William G | D'Amico, Michael.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c2001Availability: Items available for loan: Call number: 658.8 Zi 2001 (1).

125.
101 media and marketing tips for the sole proprietor / Nanette Miner.

by Miner, Nanette.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bristol, Conn. : BVC Publishing, 1999Other title: 101 media & marketing tips for the sole proprietor.Availability: No items available : Damaged (1).

126.
Marketing interfaces : exploring the marketing and business relationship / edited by Ian Wilson.

by Wilson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Pitman, 1994Availability: Items available for loan: Call number: 658.8 Ma7424 1994 (1).

127.
The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.

by Murphy, Jamie, 1950- | Forrest, Edward J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia ; Cincinnati, Ohio : South-Western College Pub., c2001Other title: Guide to marketing | Marketing.Availability: Items available for loan: Call number: 658.8 Ne8 2001 (1).

128.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

by Moutinho, Luiz | Chien, Charles S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage Publications, 2008Availability: Items available for loan: Call number: 658.8 Mo8 2008 (1).

129.
The marketing book / edited by Michael J. Baker.

by Baker, Michael John | Chartered Institute of Marketing.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Call number: 658.8 Ma746 1999 (1).

130.
Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.

by Sheth, Jagdish N | Sisodia, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Availability: Items available for loan: Call number: 658.8 Do3 2006 (1).

131.
Handbook of marketing / edited by Barton Weitz and Robin Wensley.

by Weitz, Barton A | Wensley, Robin, 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE, 2002 (2006 printing)Availability: Items available for loan: Call number: 658.8 Ha6 2006 (1).

132.
Marketing : foundations and applications / Carolyn F. Siegel.

by Siegel, Carolyn F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin/Mirror Press, c1996Availability: No items available : Damaged (1).

133.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1995Availability: Items available for loan: Call number: 658.8 Ch8 1995 c.3 (3). Items available for reference: 已報銷Call number: 658.8 Ch8 1995 c.4 (1).

134.
Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: No items available : Damaged (2).

135.
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt.

by Kinnear,Thomas C | Bernhardt,Kenneth L.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Glenview, Ill. : Scott, Foresman and Company, c1983Availability: Items available for reference: 已報銷Call number: 658.8 Ki 1983 c.2 (1). : Damaged (1).

136.
Marketing : principles & strategy / Henry Assael.

by Assael, Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1990Availability: No items available : Damaged (3).

137.
Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.

by Busch, Paul S | Houston, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: No items available : Damaged (2).

138.
Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R | Berman, Barry.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.8 Ev 1997 (1). Damaged (1).

139.
Marketing tourism destinations online : strategies for the information age.

by World Tourism Organization. Business Council.

Material type: Text Text; Format: microfiche ; Literary form: Not fiction Publisher: Madrid, Spain : World Tourism Organization, c1999Availability: Items available for loan: Call number: 338.47910688 Ma73 1999 (1).

140.
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2007Availability: Items available for loan: Call number: 658.2 Ke 2007 (1).

 

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