Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien.
Material type:
TextPublisher: Los Angeles : Sage Publications, 2008Edition: 2nd edDescription: xiii, 322 p. : ill. ; 24 cmISBN: 9780761971788 (cased); 9780761971795 (paper); 0761971793 (pbk.)Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Mo8 2008 (Browse shelf) | Available | E087994 |
Total holds: 0
Includes bibliographical references and index.
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