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Marketing champions : practical strategies for improving marketing's power, influence, and business impact / Roy A. Young, Allen M. Weiss, and David W. Stewart. by Young, Roy A., Ph.D | Weiss, Allen M | Stewart, David W. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley a & Sons, c2006Availability: Items available for loan: Call number: 658.8 Yo 2006 (1).
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Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann. by Bryant, Jennings | Zillmann, Dolf | McCombs, Maxwell. News influence on our pictures of the world | Gerbner, George. Growing up with television: the cultivation perspective | Jo, Eunkyung. A priming effect analysis of media influences: an update | Leonard Berkowitz, Leonard. A priming effect analysis of media influences: an update | Bandura, Albert. Social cognitive theory of mass communication | Petty, Richard E. Mass media attitude change: implications of the eleboration likelihood model of persuasion | Priester, Joseph R. Mass media attitude change: implications of the eleboration likelihood model of persuasion | McLeod, Jack M. The expanding boundaries of political communication effects | Kosicki, Gerald M. The expanding boundaries of political communication effects | McLeod, Douglas M. The expanding boundaries of political communication effects | Gunter, Barrie. The question of media violence | Cantor, Joanne. Fright reactions to mass media | Harris, Richard Jackson. The impact of sexually explicit media | Greenberg, Bradley S. Minorities and the mass media: 1970s to 1990s | Brand, Jeffrey E. Minorities and the mass media: 1970s to 1990s | Stewart, David W. Media effects on advertising | Ward, Scott. Media effects on advertising | Rice, Ronald E. Principles of successful public communication campaigns | Atkin, Charles. Principles of successful public communication campaigns | Brown, Jane D. Effects of media on personal and public health | Walsh-Childers, Kim. Effects of media on personal and public health | Rubin, Alan M. Media uses and effects: a uses-and-gratifications perspective | Zillmann, Dolf. Entertainment as media effect | Bryant, Jennings. Entertainment as media effect | Williams, Frederick. Social aspects of new media technologies | Strover, Sharon. Social aspects of new media technologies | Grant, August E. Social aspects of new media technologies. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : Erlbaum, 1994Availability: Items available for loan: Call number: 302.23 Me2423 1994 (1).
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