Marketing champions : practical strategies for improving marketing's power, influence, and business impact / Roy A. Young, Allen M. Weiss, and David W. Stewart.
Material type:
TextPublisher: Hoboken, NJ : John Wiley a & Sons, c2006Description: xviii, 270 p. : ill. ; 24 cmISBN: 0471744956; 9780471744955Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Yo 2006 (Browse shelf) | Available | E081753 |
Total holds: 0
Includes bibliographical references and index.
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