世新大學圖書館

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Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann.

Contributor(s): Bryant, Jennings | Zillmann, Dolf | McCombs, Maxwell. News influence on our pictures of the world | Gerbner, George. Growing up with television: the cultivation perspective | Jo, Eunkyung. A priming effect analysis of media influences: an update | Leonard Berkowitz, Leonard. A priming effect analysis of media influences: an update | Bandura, Albert. Social cognitive theory of mass communication | Petty, Richard E. Mass media attitude change: implications of the eleboration likelihood model of persuasion | Priester, Joseph R. Mass media attitude change: implications of the eleboration likelihood model of persuasion | McLeod, Jack M. The expanding boundaries of political communication effects | Kosicki, Gerald M. The expanding boundaries of political communication effects | McLeod, Douglas M. The expanding boundaries of political communication effects | Gunter, Barrie. The question of media violence | Cantor, Joanne. Fright reactions to mass media | Harris, Richard Jackson. The impact of sexually explicit media | Greenberg, Bradley S. Minorities and the mass media: 1970s to 1990s | Brand, Jeffrey E. Minorities and the mass media: 1970s to 1990s | Stewart, David W. Media effects on advertising | Ward, Scott. Media effects on advertising | Rice, Ronald E. Principles of successful public communication campaigns | Atkin, Charles. Principles of successful public communication campaigns | Brown, Jane D. Effects of media on personal and public health | Walsh-Childers, Kim. Effects of media on personal and public health | Rubin, Alan M. Media uses and effects: a uses-and-gratifications perspective | Zillmann, Dolf. Entertainment as media effect | Bryant, Jennings. Entertainment as media effect | Williams, Frederick. Social aspects of new media technologies | Strover, Sharon. Social aspects of new media technologies | Grant, August E. Social aspects of new media technologiesMaterial type: TextTextSeries: Lea's communication seriesPublisher: Hillsdale, N.J. : Erlbaum, 1994Description: ix, 505 p. : ill. ; 24 cmISBN: 0805809171 (cloth : alk. paper); 080580918X (pbk. : alk. paper)Subject(s): Mass media -- United States -- Psychological aspects | Mass media -- Social aspects -- United States | Mass media -- Political aspects -- United States | Mass media -- United States -- Influence
Contents:
News influence on our pictures of the world / Maxwell McCombs -- Growing up with television: the cultivation perspective / George Gerbner...[et al.] -- A priming effect analysis of media influences: an update / Eunkyung Jo and Leonard Berkowitz -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change: implications of the eleboration likelihood model of persuasion / Richard E. Petty and Joseph R. Priester -- The expanding boundaries of political communication effects / Jack M. McLeod, Gerald M. Kosicki, and Douglas M. McLeod -- The question of media violence / Barrie Gunter -- Fright reactions to mass media / Joanne Cantor -- The impact of sexually explicit media / Richard Jackson Harris -- Minorities and the mass media: 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- Media effects on advertising / David W. Stewart and Scott Ward -- Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- Media uses and effects: a uses-and-gratifications perspective / Alan M. Rubin -- Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- Social aspects of new media technologies / Frederick Williams, Sharon Strover and August E. Grant.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 302.23 Me2423 1994 (Browse shelf) Available E020315
Total holds: 0

Includes bibliographical references and indexes.

News influence on our pictures of the world / Maxwell McCombs -- Growing up with television: the cultivation perspective / George Gerbner...[et al.] -- A priming effect analysis of media influences: an update / Eunkyung Jo and Leonard Berkowitz -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change: implications of the eleboration likelihood model of persuasion / Richard E. Petty and Joseph R. Priester -- The expanding boundaries of political communication effects / Jack M. McLeod, Gerald M. Kosicki, and Douglas M. McLeod -- The question of media violence / Barrie Gunter -- Fright reactions to mass media / Joanne Cantor -- The impact of sexually explicit media / Richard Jackson Harris -- Minorities and the mass media: 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- Media effects on advertising / David W. Stewart and Scott Ward -- Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- Media uses and effects: a uses-and-gratifications perspective / Alan M. Rubin -- Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- Social aspects of new media technologies / Frederick Williams, Sharon Strover and August E. Grant.

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