世新大學圖書館

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Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

By: Stewart, David WContributor(s): Shamdasani, Prem N | Rook, Dennis WMaterial type: TextTextSeries: Applied social research methods series ; v. 20Publisher: Thousand Oaks : SAGE Publications, c2007Edition: 2nd edDescription: xii, 188 p. : ill. ; 22 cmISBN: 0761925821 (cl.) :; 076192583X (pbk.); 9780761925828 (cl.); 9780761925835 (pbk.)Subject(s): Focused group interviewing | Social sciences -- Research -- Methodology | Social groups
Contents:
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 300.723 St 2007 (Browse shelf) Available E078676
Total holds: 0

Includes bibliographical references (p. 167-176) and index.

Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.

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