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261.
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262.
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263.
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The IEBM encyclopedia of marketing / edited by Michael J. Baker. by Baker, Michael John. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: London : International Thomson Business Press, 1999Other title: Encyclopedia of marketing..Availability: Items available for reference: Not for loanCall number: R 658.003 Ie 1999 (1). :
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264.
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265.
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266.
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267.
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Marketing planning & strategy / Subhash C. Jain. by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: Call number: 658.802 Ja4 2000 (1).
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268.
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269.
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270.
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The fundamentals of branding / Melissa Davis. by Davis, Melissa. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2009Availability: Items available for loan: Call number: 658.827 Da8-2 2009 (1).
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271.
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Principles of advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston ; Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Call number: 658.827 Du6 2005 (1).
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272.
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273.
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274.
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Aaker on branding : 20 principles that drive success / David Aaker. by Aaker, David A [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Morgan James Publishing, [2014]Copyright date: c2014Other title: Twenty principles that drive success.Availability: Items available for loan: Call number: 658.827 Aa-2 2014 (1).
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275.
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276.
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277.
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Strategic market management / David A. Aaker. by Aaker,David A. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: New York, NY : Wiley, c1992Availability: Items available for loan: Call number: 658.8 Aa 1992 (1). Items available for reference: 已報銷Call number: 658.8 Aa 1992 c.2 (1).
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278.
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279.
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280.
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Postmodern marketing / Stephen Brown. by Brown,Stephen. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: London : Routledge, c1995Availability: Items available for loan: Call number: 658.8 Bro 1995 c.2 (2).
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