The IEBM encyclopedia of marketing / edited by Michael J. Baker.

Contributor(s): Baker, Michael JohnMaterial type: TextTextSeries: International encyclopedia of business and managementPublisher: London : International Thomson Business Press, 1999Description: xiii, 865 p. : ill. ; 26 cmISBN: 1861523041Other title: Encyclopedia of marketingSubject(s): Marketing -- Encyclopedias
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參考書 世新大學圖書館
五樓參考館藏區
參考書 R 658.003 Ie 1999 (Browse shelf) Not for loan E045192
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Includes bibliographical references and index.

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