Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type:
TextSeries: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1997Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN: 007049097X (cl.)Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Gu 1997 (Browse shelf) | 毀損 Damaged | E105326 |
Total holds: 0
Includes bibliographical references (p. 443-446) and index.
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