世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

41.

Marketing strategy in play : questioning to create difference / Mark E. Hill.

by Hill, Mark E.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2010Availability: No items available : Damaged (1).

42.

Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Opresnik.

by Armstrong, Gary [aut] | Kotler, Philip (Philip J.), 1931- [aut] | Opresnik, Marc O [com].

Edition: Thirteenth edition, global edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, [2016]Copyright date: c2017Availability: Items available for loan: Call number: 658.8 Ar 2017 (1).

43.

The marketing imagination / Theodore Levitt.

by Levitt,Theodore.

Edition: new, expanded ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : The Free Press, c1986Availability: Items available for loan: Call number: 658.8 Le 1986 (1). Items available for reference: 已報銷Call number: 658.8 Le 1986 c.2 (1).

44.

MKTG 7 / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: Student ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], 2014Availability: Items available for loan: Call number: 658.8 La-4 2014 (1).

45.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

46.

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Financial Times/Prentice Hall, 2004Availability: Items available for loan: Call number: 658.802 Ho 2004 (1).

47.

Measuring marketing : 103 key metrics every marketer needs / John Davis.

by Davis, John, 1960 Feb. 17-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007Availability: Items available for loan: Call number: 658.8 Da8 2007 (1).

48.

Destination marketing : an integrated marketing communication approach / Steven Pike.

by Pike, Steven.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Availability: Items available for loan: Call number: 338.47910688 Pi-2 2008 (1).

49.

Feedback : direct and interactive marketing / Roger Ortuño Flamerich.

by Flamerich, Roger Ortuño.

Edition: [Asia ed.]Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One Pub., 2009Availability: Items available for loan: Call number: 332.024 Fl 2009 (1).

50.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

51.

The digital crown : winning at content on the web / Ahava Leibtag.

by Leibtag, Ahava.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Boston : Morgan Kauffmann is an imprint of Elsevier, [2014]Availability: Items available for loan: Call number: 658.872 Le 2014 (1).

52.

The interactive and direct marketing.

by Institute of Direct Marketing.

Material type: Text

Text; Format: print Language: English Publisher: Middlesex : Institute of Direct Marketing, c2002Availability: Items available for loan: Call number: 658.84 In734 2002 v.1 (3).

53.

Destination marketing organisations / by Steven Pike.

by Pike, Steven.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Oxford : Elsevier, 2004Availability: Items available for loan: Call number: 338.47910688 Pi 2004 (1).

54.

Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.

by Oswald, Laura.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Call number: 658.802 Os 2012 (1).

55.

Social media and interactive communications : a service sector reflective on the challenges for practice and theory / edited by Mark Durkin, Aodheen McCartan and Mairead Brady.

by Durkin, Mark | McCartan, Aodheen | Brady, Mairead.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2017Availability: Items available for loan: Call number: 658.8 So24 2017 (1).

56.

Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.

by Ranchhod, Ashok | Gauzente, Claire | Tinson, Julie.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT/Prentice Hall, 2004Availability: Items available for loan: Call number: 658.8101 Ra 2004 (1).

57.

Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.802 Sm 2004 (1).

58.

No cover image available

Marketing : principles and methods / by Charles F. Phillips and Delbert J. Duncan.

by Phillips, Charles Franklin, 1910- | Duncan, Delbert J [joint author.].

Edition: Rev. ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1955Availability: Items available for reference: 已報銷Call number: 380.1 Ph 1955 (1). :

59.

Marketing / Joel R. Evans, Barry Berman.

by Evans,Joel R | Berman,Barry.

Edition: 6th edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : Macmillan, c1994Availability: Items available for loan: Call number: 658.8 Ev 1994 (1).

60.

Organizational marketing.

by Wilson, Dominic.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business, 1999Availability: Items available for loan: Call number: 658 Wi47 1999 (1).

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