世新大學圖書館 catalog › Details for: Destination marketing : an integrated marketing communication approach /

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Destination marketing : an integrated marketing communication approach / Steven Pike.

By: Pike, StevenMaterial type: Text

TextPublisher: Amsterdam ; London : Butterworth-Heinemann, 2008Description: xv, 406 p. : ill. ; 25 cmISBN: 9780750686495 (pbk.) :; 0750686499 (pbk.)Subject(s): Tourism -- Marketing | Place marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	338.47910688 Pi-2 2008 (Browse shelf)	Available		E106503

Total holds: 0

Includes bibliographical references (p. 371-396) and index.

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