Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.
Material type:
TextPublisher: Harlow, England ; New York : FT/Prentice Hall, 2004Description: xvii,239 p. : ill. ; 25 cmISBN: 0273651927 (pbk. : alk. paper)Subject(s): Marketing | Marketing -- Case studies | Marketing research
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8101 Ra 2004 (Browse shelf) | Available | E072351 |
Total holds: 0
Includes bibliographical references (p. 219-230) and index.
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