Essentials of marketing / Summers, Jane ... [et al.].
Material type: TextPublisher: Victoria, Australia : Nelson Australia Pty Ltd., c2003Edition: 1st adaptation edDescription: xxi, 522 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0170104613 (pbk.)Subject(s): Marketing | Marketing -- ManagementItem type | Current location | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Es 2003 (Browse shelf) | Available | 1 CD. | E064050 |
Total holds: 0
Browsing 世新大學圖書館 shelves, Shelving location: 三樓西文圖書區, Collection: 圖書 Close shelf browser
658.8 El 2008 Wonder woman : marketing secrets for the trillion-dollar customer / | 658.8 Eni 1995 Marketing classics : a selection of influential articles / | 658.8 Ep 2006 Marketing made easy / | 658.8 Es 2003 Essentials of marketing / | 658.8 Et 2001 Marketing / | 658.8 Ev 1994 Marketing / | 658.8 Ev 1997 Marketing / |
Originally published: Cincinnati, Ohio: South-Western, Thomson Learning, 2001.
Includes bibliographical references and index.
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