Essentials of marketing / (Record no. 197165)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00788pam a22002174a_4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200623231925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031020s2003 at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0170104613 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] | |
| Microfilm shelf location | 223843 |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Summers, Jane ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st adaptation ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Victoria, Australia : |
| Name of publisher, distributor, etc. | Nelson Australia Pty Ltd., |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 522 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 computer laser optical disc (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Originally published: Cincinnati, Ohio: South-Western, Thomson Learning, 2001. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Summers, Jane, |
| Dates associated with a name | 1962- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0170104613 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 三樓西文圖書區 | 2003-08-13 | 658.8 Es 2003 | E064050 | 2006-06-23 | 2470.00 | 2020-06-23 | 書 | 1 CD. |