Essentials of marketing /
Summers, Jane ... [et al.].
- 1st adaptation ed.
- Victoria, Australia : Nelson Australia Pty Ltd., c2003.
- xxi, 522 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)
Originally published: Cincinnati, Ohio: South-Western, Thomson Learning, 2001. Includes bibliographical references and index.
0170104613 (pbk.)
Marketing.
Marketing--Management.
Originally published: Cincinnati, Ohio: South-Western, Thomson Learning, 2001. Includes bibliographical references and index.
0170104613 (pbk.)
Marketing.
Marketing--Management.