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Your search returned 92 results.

1.
Brand & Branding.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One, 2009Other title: Brand and branding.Availability: Items available for loan: Call number: 116 Br 2009 (1).

2.
60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

by Mootee, Idris, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : Wiley, [2013]Copyright date: c2013Other title: Sixty-minute brand strategist.Availability: Items available for loan: Call number: 658.827 Mo672 2013 (1).

3.
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.

by Gregory, James R | Wiechmann, Jack G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : McGraw-Hill, c2002Availability: Items available for loan: Call number: 658.827 Gr3 2002 (1).

4.
Conscious branding / David Funk and Anne Marie Levis.

by Funk, David | Levis, Anne Marie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2009Availability: No items available : Damaged (1).

5.
The fundamentals of branding / Melissa Davis.

by Davis, Melissa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2009Availability: Items available for loan: Call number: 658.827 Da8-2 2009 (1).

6.
Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston ; Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Call number: 658.827 Du6 2005 (1).

7.
Aaker on branding : 20 principles that drive success / David Aaker.

by Aaker, David A [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Morgan James Publishing, [2014]Copyright date: c2014Other title: Twenty principles that drive success.Availability: Items available for loan: Call number: 658.827 Aa-2 2014 (1).

8.
Brand journalism / Andy Bull.

by Bull, Andy, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2013Availability: Items available for loan: Call number: 658.827 Bu 2013 (1).

9.
The digital crown : winning at content on the web / Ahava Leibtag.

by Leibtag, Ahava.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Boston : Morgan Kauffmann is an imprint of Elsevier, [2014]Availability: Items available for loan: Call number: 658.872 Le 2014 (1).

10.
人性鍊金術 : 奧美最有效的行銷策略 = Alchemy : the dark art and curious science of creating magic in brands, business, and life / 羅里.薩特蘭(Rory Sutherland)著 ; 林俊宏譯

by 薩特蘭 (Sutherland, Rory), 1965- [文字作者] | Sutherland, Rory, 1965- [author.] | 林,俊宏 (英語) [譯者].

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : 遠見天下文化出版股份有限公司, 2020.02Distributor: [新北市] : 大和書報圖書股份有限公司 Other title: Dark art and curious science of creating magic in brands, business, and life. | 奧美最有效的行銷策略.Availability: No items available : Checked out (1).

11.
Hospitality branding / Chekitan S. Dev.

by Dev, Chekitan S. (Chekitan Singh), 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ithaca ; London : Cornell University Press, 2012Availability: Items available for loan: Call number: 338.47910688 De8 2012 (1).

12.
Pharmaceuticals--where's the brand logic? : branding lessons and strategies / Giles David Moss.

by Moss, Giles David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pharmaceutical Products Press, c2007Availability: Items available for loan: Call number: 615.10688 Mo 2007 (1).

13.
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.

by Oswald, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Call number: 658.802 Os 2012 (1).

14.
Promotional culture and convergence : markets, methods, media / edited by Helen Powell.

by Powell, Helen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: Call number: 658.8 Pr6 2013 (1).

15.
Brand media strategy : integrated communications planning in the digital era / Antony Young.

by Young, Antony, 1964-.

Edition: Second editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY Palgrave Macmillan [2014]Availability: Items available for loan: Call number: 658.827 Yo 2014 (1).

16.
Eat & go : branding & design for takeaways & restaurants / [chief editor, Wang Shaoqing].

by Wang, Shaoqing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One, 2014Other title: Eat and go : branding and design for takeaways and restaurants.Availability: Items available for loan: Call number: 747.8551 Ea 2014 (1).

17.
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang.

by Hu, Zuohao, 1964- [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York Routledge, Taylor & Francis Group Tsinghua University Press 2017Availability: Items available for loan: Call number: 658.840951 Hu 2017 (1).

18.
Competitive success : how branding adds value / John A. Davis.

by Davis, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010Availability: Items available for loan: Call number: 658.827 Da84 2010 (1).

19.
Color matters : branding & identity.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berkeley : Gingko Press, 2014Availability: Items available for loan: Call number: 741.6 Co464 2014 (1).

20.
The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West.

by McAllister, Matthew P | West, Emily.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Call number: 659.1 Ro87 2013 (1).

 

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