世新大學圖書館

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1.
Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr.

by Boyd, Harper W | Walker, Orville C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: No items available : Damaged (1).

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2.
Basic Marketing : a global-managerial approach / E.Jerome McCarthy, William D. Perreault.

by McCarthy,E.Jerome | Perreault,William D.

Edition: 12th edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Call number: 858.8 Mc 1996 (1).

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3.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

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4.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

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5.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr歋ch歋.

by Boyd, Harper W | Walker, Orville C | Larr歋ch歋, Jean-Claude.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Irwin, c1995Availability: Items available for loan: Call number: 658.8 Bo-2 1995 (1).

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6.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.8 Pet 1994 (1).

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7.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1995Availability: Items available for loan: Call number: 658.8 Pe7 1995 (1).

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8.
Cases in European marketing management / John A. Quelch, Kamran Kashani and Sandra Vandermerwe.

by Quelch,John A | Kashani,Kamran | Vandermerwe,Sandra.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.80094 Qu 1994 (1).

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9.
Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: Items available for loan: Call number: 658.8 Cr 1987 (1).

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10.
Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.

by Davis, Robert Tyrrell | Boyd, Harper W | Webster, Frederick E.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Call number: 658.8 Ma7423 1984 (1).

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11.
Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: Call number: 658.8 Cr 1991 (1).

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12.
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.

by Quelch, John A | Dolan, Robert J | Kosnik, Thomas J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: Call number: 658.8 Qu 1993 (1).

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13.
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Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.8 Cr 1994 (1).

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