Your search returned 23 results.

1.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

2.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

3.
Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.].

by Engel, James F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : Pinnaflex Educational Resources, c2000Availability: No items available : Damaged (1).

4.
Creative advertising : an introduction / Miriam Sorrentino.

by Sorrentino, Miriam [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Call number: 659.1 So 2014 (1).

5.
Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 1998Availability: Items available for loan: Call number: 658.8 Le8 1998 (1).

6.
Advertising and sales promotion strategy / Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley, 1998Availability: Items available for loan: Call number: 658.82 Te 1998 (1). Items available for reference: 已報銷Call number: 658.82 Te 1998 c.2 (1).

7.
Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.

by Patti, Charles H | Hartley, Steven William | Kennedy, Susan L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1991Availability: Items available for loan: Call number: 659.1315 Pa 1993 c.2 (2).

8.
Marketing to china : one billion new customers / Xu Bai Yi.

by Yi,Xu Bai.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, c1990Availability: Items available for loan: Call number: 658.848 Yi 1990 (1).

9.
The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.].

by Winters, Arthur A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Visual Reference Publications, c2005Availability: Items available for loan: Call number: 658.827 Po 2005 (1).

10.
The do-it-yourself business promotions kit / Jack Griffin.

by Griffin, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Other title: Business promotions kit.Availability: Items available for loan: Call number: 658.82 Gr 1995 (1).

11.
Journal of promotion management.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Binghamton, NY : Haworth, 1992-Other title: JPM.Availability: Items available for reference: Not for loan (4), 期刊等待中 (4). :

12.
The journal of product & brand management.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Santa Barbara, CA : Grayson Associates, c1992-Other title: Journal of product and brand management.Online access: 可得全文(校外請設定VPN) Availability: No items available :

13.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: Call number: 658.827 Ke-2 2008 (1).

14.
Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York, N.Y. : Oxford University Press, 2001Availability: Items available for loan: Call number: 659.1 Pe-2 2001 (1).

15.
Leap : a revolution in creative business strategy / Bob Schmetterer.

by Schmetterer, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2003Availability: Items available for loan: Call number: 658.8 Sc35 2003 (1).

16.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

by Clow, Kenneth E [author].

Edition: Eighth edition, global editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY Pearson [2018]Availability: Items available for loan: Call number: 659.1 Cl 2018 (1).

17.
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Call number: 658.827 Wh 2006 (1).

18.
Branding and advertising / Seema Gupta.

by Gupta, Seema.

Material type: Text Text; Format: microfiche ; Literary form: Not fiction Publisher: New Delhi : Global Indian Publications, 2009Availability: Items available for loan: Call number: 658.827 Gu 2009 (1).

19.
The lovemarks effect : winning in the consumer revolution / Kevin Roberts.

by Roberts, Kevin, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Brooklyn, NY : PowerHouse Books, c2006Availability: Items available for loan: Call number: 658.8342 Ro2 2006 (1).

20.
Affiliate selling : building revenue on the web / Greg Helmstetter, Pamela Metivier.

by Helmstetter, Greg, 1967- | Metivier, Pamela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c2000Availability: Items available for loan: Call number: 658.80025 He 2000 (1).

 

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