世新大學圖書館

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Your search returned 17 results.

1.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

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2.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

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3.
Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.].

by Engel, James F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : Pinnaflex Educational Resources, c2000Availability: No items available : Damaged (1).

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4.
Creative advertising : an introduction / Miriam Sorrentino.

by Sorrentino, Miriam [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Call number: 659.1 So 2014 (1).

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5.
Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 1998Availability: Items available for loan: Call number: 658.8 Le8 1998 (1).

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6.
Marketing to china : one billion new customers / Xu Bai Yi.

by Yi,Xu Bai.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, c1990Availability: Items available for loan: Call number: 658.848 Yi 1990 (1).

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7.
The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.].

by Winters, Arthur A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Visual Reference Publications, c2005Availability: Items available for loan: Call number: 658.827 Po 2005 (1).

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8.
The do-it-yourself business promotions kit / Jack Griffin.

by Griffin, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Other title: Business promotions kit.Availability: Items available for loan: Call number: 658.82 Gr 1995 (1).

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9.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: Call number: 658.827 Ke-2 2008 (1).

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10.
Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York, N.Y. : Oxford University Press, 2001Availability: Items available for loan: Call number: 659.1 Pe-2 2001 (1).

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11.
Leap : a revolution in creative business strategy / Bob Schmetterer.

by Schmetterer, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2003Availability: Items available for loan: Call number: 658.8 Sc35 2003 (1).

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12.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

by Clow, Kenneth E [author].

Edition: Eighth edition, global editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY Pearson [2018]Availability: Items available for loan: Call number: 659.1 Cl 2018 (1).

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13.
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Call number: 658.827 Wh 2006 (1).

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14.
Branding and advertising / Seema Gupta.

by Gupta, Seema.

Material type: Text Text; Format: microfiche ; Literary form: Not fiction Publisher: New Delhi : Global Indian Publications, 2009Availability: Items available for loan: Call number: 658.827 Gu 2009 (1).

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15.
The lovemarks effect : winning in the consumer revolution / Kevin Roberts.

by Roberts, Kevin, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Brooklyn, NY : PowerHouse Books, c2006Availability: Items available for loan: Call number: 658.8342 Ro2 2006 (1).

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16.
Affiliate selling : building revenue on the web / Greg Helmstetter, Pamela Metivier.

by Helmstetter, Greg, 1967- | Metivier, Pamela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c2000Availability: Items available for loan: Call number: 658.80025 He 2000 (1).

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17.
Brandstand : strategies for retail brand building / Arthur A. Winters ... [et al.].

by Winters, Arthur A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Visual Reference Publications, c2002Availability: Items available for loan: Call number: 659.1 Br 2002 (1).

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