世新大學圖書館

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Your search returned 18 results.

1.
Brand journalism / Andy Bull.

by Bull, Andy, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2013Availability: Items available for loan: Call number: 658.827 Bu 2013 (1).

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2.
Promotional culture and convergence : markets, methods, media / edited by Helen Powell.

by Powell, Helen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: Call number: 658.8 Pr6 2013 (1).

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3.
Creative advertising : an introduction / Miriam Sorrentino.

by Sorrentino, Miriam [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Call number: 659.1 So 2014 (1).

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4.
The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West.

by McAllister, Matthew P | West, Emily.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Call number: 659.1 Ro87 2013 (1).

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5.
Breakthrough nonprofit branding : seven principles to power extraordinary results / Jocelyne S. Daw ... [et al.].

by Daw, Jocelyne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Call number: 658.827 Br3 2011 (1).

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6.
A history of advertising / Stepháne Pincas and Marc Loiseau ; foreword by Maurice Lévy.

by Pincas, Stepháne | Loiseau, Marc.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English, German Publisher: Köln ; Los Angeles : Taschen, 2008Availability: Items available for loan: Call number: 659.11309 Pi 2008 (1).

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7.
Bon appétit : complete branding for restaurants, cafés and bakeries / edited & published by SendPoints Publishing Co. Ltd. ; Li Shijian, chief editor.

by Lin, Shijian [editor.] | Shan ben tu shu [editor,, publisher.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hong Kong : SendPoints, [2016]Availability: Items available for loan: Call number: 741.6 Bo6 2016 (1).

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8.
Developing winning brand strategies / Lars Finskud.

by Finskud, Lars.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2009Availability: No items available : Damaged (1).

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9.
Communicating fashion brands / [editor in chief, Lin Gengli].

by Lin, Gengli.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hong Kong : SendPoints, 2012Availability: Items available for loan: Call number: 687.0688 Co 2012 (1).

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10.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: Call number: 658.827 Ke-2 2008 (1).

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11.
Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : PowerHouse Books, 2004Availability: Items available for loan: Call number: 658.827 Ro 2004 (1).

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12.
Lovemarks : the future beyond brands / Kevin Roberts.

by Roberts, Kevin, 1949-.

Edition: Saatchi & Saatchi designers' ed., 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Brooklyn, NY : PowerHouse Books, c2006Availability: Items available for loan: Call number: 658.827 Ro 2006 (1).

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13.
Branding and advertising / Seema Gupta.

by Gupta, Seema.

Material type: Text Text; Format: microfiche ; Literary form: Not fiction Publisher: New Delhi : Global Indian Publications, 2009Availability: Items available for loan: Call number: 658.827 Gu 2009 (1).

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14.
Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 2nd ed., Expanded ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Call number: 658.827 Ro 2005 (1).

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15.
Fashion exposed : graphics, promotion and advertising = Promotion, publicité et mode = Promoción, publicidad y moda = Propaganda, publicidade e moda.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Summary language: French, Spanish, Portuguese Publisher: Barcelona : Promopress, [2013]Copyright date: ©2013Availability: Items available for loan: Call number: 659.1974692 Fa 2013 (1).

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16.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: c2018Availability: Items available for loan: Call number: 658.827 Wh 2018 (1).

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17.
關鍵行銷 : 消費心理大師10大黃金行銷課 = The advertising effect : how to change behaviour / 亞當.費里爾(Adam Ferrier), 珍妮佛.佛萊明(Jennifer Fleming)著 ; 王直上譯.

by 費里爾 (Ferrier, Adam) [文字作者] | 佛萊明 (Fleming, Jennifer (Jennifer A.)) [文字作者] | Ferrier, Adam [author] | Fleming, Jennifer (Jennifer A.) [author] | 王,直上 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 遠流出版事業股份有限公司 2018.08Other title: How to change behaviour | 消費心理大師10大黃金行銷課.Availability: Items available for loan: Call number: 496.34 83533 (1).

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18.
Branded women in U.S. television : when people become corporations / Peter Bjelskou.

by Bjelskou, Peter [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Lexington Books, [2015]Other title: Branded women in United States television.Availability: Items available for loan: Call number: 384.55 Bj 2015 (1).

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