Your search returned 9 results.

1.
Dictionary of marketing terms / Peter D. Bennett, editor.

by Bennett,Peter D | American Marketing Association.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago, Ill. : American Marketing Association, c1995Availability: Items available for reference: Not for loanCall number: R 658.8003 Di 1996 (1). :

2.
The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

by Lewis, Barbara R | Littler, Dale.

Edition: 影印版Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 北京: 對外經濟貿易大學出版社, 2000Other title: Encyclopedia dictionary of marketing | Dictionary of marketing | 布萊克韋爾營銷學百科辭典 | 營銷學百科辭典.Availability: Items available for reference: Not for loanCall number: R 658.003 Bl 2000 v.4 (1). :

3.
The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

by Lewis, Barbara R | Littler, Dale.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford, OX ; Cambridge, Mass. : Blackwell Publishers, c1997Other title: Encyclopedia dictionary of marketing | Dictionary of marketing.Availability: Items available for reference: Not for loanCall number: R 658.5003 Bl 1997 c.2 (2). :

4.
Dictionary of marketing and advertising / Jerry M. Rosenberg.

by Rosenberg,Jerry M.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, [N.Y.] : John Wiley & Sons, Inc., c1995Availability: Items available for reference: Not for loanCall number: R 658.8003 Ro 1995 c.2 (2). :

5.
Field guide to marketing : a glossary of essential tools and concepts for today's manager / Tim Hindle chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

by Hindle, Tim | Williamson, Alistair D.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston, Mass. : Harvard Business School Press, c1994Availability: Items available for reference: Not for loanCall number: R 658.8003 Hi 1994 c.2 (2). :

6.
Macmillan dictionary of marketing and advertising / Michael J. Baker.

by Baker, Michael John | Baker, Michael John. Macmillan dictionary of marketing & advertising.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Macmillan Press Ltd., 1998Other title: Macmillan dictionary of marketing & advertising..Availability: Items available for reference: Not for loanCall number: R 380.10321 Ba 1998 (1). :

7.
Dictionary of marketing communications / Norman A. Govoni.

by Govoni, Norman A. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, c2004Availability: Items available for reference: Not for loanCall number: R 380.103 Go 2004 (1). :

8.
Dictionary of social and market research / Wolfgang J. Koschnick.

by Koschnick, Wolfgang J, 1942-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, England ; Brookfield, VT : Gower, c1996Availability: Items available for reference: Not for loanCall number: R 658.8303 Ko 1996 (1). :

9.
Dictionary of marketing terms / by Betsy-Ann Toffler, Jane Imber.

by Toffler, Betsy-Ann | Imber, Jane | Imber, Jane. Dictionary of advertising and direct mail terms.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hauppauge, N.Y. : Barron's Educational Series, Ã1994Availability: Items available for reference: Not for loanCall number: R 380.103 To 1994 (1). :

 

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