Dictionary of marketing terms / Peter D. Bennett, editor.

By: Bennett,Peter DContributor(s): American Marketing AssociationMaterial type: TextTextLanguage: English Publisher: Chicago, Ill. : American Marketing Association, c1995Edition: 2nd edDescription: xiv, 316 p. 24 cmISBN: 0844235989 (cl.)Subject(s): Marketing -- Dictionaries
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參考書 世新大學圖書館
五樓參考館藏區
參考書 R 658.8003 Di 1996 (Browse shelf) Not for loan E024220
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Includes bibliographical references.

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