The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

Contributor(s): Lewis, Barbara R | Littler, DaleMaterial type: TextTextSeries: The Blackwell encyclopedia of managementPublisher: Oxford, OX ; Cambridge, Mass. : Blackwell Publishers, c1997Description: 274 p. ; 26 cmISBN: 1557869391 (alk. paper)Other title: Encyclopedia dictionary of marketing | Dictionary of marketingSubject(s): Marketing -- Dictionaries
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Item type Current location Collection Call number Status Date due Barcode Item holds
參考書 世新大學圖書館
五樓參考館藏區
參考書 R 658.5003 Bl 1997 c.2 (Browse shelf) Not for loan E039921
參考書 世新大學圖書館
五樓參考館藏區
參考書 R 658.5003 Bl 1997 (Browse shelf) Not for loan E029132
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Includes bibliographical references and index.

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