世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

1.

Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker.

by Kitchen, Philip J | Pelsmacker, Patrick de, 1957-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2004Availability: Items available for loan: Call number: 658.80014 Ki 2004 (1).

2.

The new marketing paradigm / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

by Schultz, Don E | Tannenbaum, Stanley I | Lauterborn, Robert F.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994Availability: Items available for loan: Call number: 658.802 Sc3-2 1994 (1).

3.

Simply marketing communications / Chris Fill.

by Fill, Chris.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow : FT Prentice Hall, 2006Availability: Items available for loan: Call number: 658.802 Fi4-2 2006 (1).

4.

Integrated marketing communications : a systems approach / M. Joseph Sirgy.

by Sirgy, M. Joseph.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Call number: 658.802 Si7 1998 (1).

5.

Marketing communication : principles and practice / Richard J. Varey

by Varey, Richard J, 1955-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2002Availability: Items available for loan: Call number: 658.802 Va 2002 (1).

6.

Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden.

by Ogden, James R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Call number: 658.802 Og 1998 (1).

7.

Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

by Schultz, Don E | Tannenbaum, Stanley I | Lauterborn, Robert F.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1993Availability: Items available for loan: Call number: 658.802 Sc3 1993 c.2 (4).

8.

Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2007Availability: Items available for loan: Call number: 658.2 Ke 2007 (1).

9.

Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : International Thomson Business Press, 1999Availability: Items available for loan: Call number: 658.8 Ki7 1999 (1).

10.

IMC : an integrated marketing communications exercise / Bernard C. Jakacki.

by Jakacki, Bernard C.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Publishing, c1998Other title: An integrated marketing communications exercise..Availability: Items available for loan: Call number: 658.802 Ja 1998 (1).

11.

Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler.

by Harris, Thomas L, 1931-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998Availability: Items available for loan: Call number: 659.2 Ha7 1998 (1).

12.

Strategies for implementing integrated marketing communications / Larry Percy.

by Percy, Larry.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, c1997Availability: Items available for loan: Call number: 658.802 Pe 1997 (1).

13.

Integrated marketing communications / David Pickton, Amanda Broderick.

by Pickton, David | Broderick, Amanda.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, c2005Availability: Items available for loan: Call number: 658.802 Pi 2005 (1).

14.

A reader in marketing communications / edited by Philip J. Kitchen ... [et al.].

by Kitchen, Philip J.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2005Availability: Items available for loan: Call number: 658.802 Re 2005 (1).

15.

Marketing communications / John Egan.

by Egan, John, 1952- [author.].

Edition: Second edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Sage Publications Ltd, 2015Availability: Items available for loan: Call number: 658.802 Eg 2015 (1).

16.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: Seventh edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2016]Availability: Items available for reference: 無法購得 (1). :

17.

Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey.

by Varey, Richard J, 1955-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2002Availability: Items available for loan: Call number: 658.812 Va7 2002 (1).

18.

Marketing communications strategy / Tony Yeshin.

by Yeshin,Tony.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxford, U.K. : Butterworth-Heinemann, 1995Availability: Items available for loan: Call number: 658.802 Ye 1995 (1).

19.

Space race : an inside view of the future of communications planning / Jim Taylor.

by Taylor, Jim, 1964-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Call number: 659.2 Ta 2005 (1).

20.

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

by McCabe, Scott.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009Other title: Marketing communications in tourism & hospitality.Availability: Items available for loan: Call number: 647.940688 Mc 2009 (1).

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