Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
Material type:
TextSeries: Hospitality, leisure, and tourism series: Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009Edition: 1st edDescription: xx, 300 p. : ill. ; 25 cmISBN: 9780750682770Other title: Marketing communications in tourism & hospitalitySubject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- Cases| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 647.940688 Mc 2009 (Browse shelf) | Available | E110065 |
Includes bibliographical references and index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
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