世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

1.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Call number: 658.802 Cr 1996 (1).

2.

Marketing successes historical to present day : what we can learn / Robert F. Hartley.

by Hartley,Robert F.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Ny : Wiley, c1990Availability: Items available for loan: Call number: 658.8 Ha 1990 (1).

3.

Strategic marketing / John F. Cady, Robert D. Buzzell.

by Cady, John F | Buzzell, Robert D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston : Little, Brown and Company, c1986Availability: Items available for loan: Call number: 658.8 Ca 1986 (1).

4.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Call number: 658.802 Cr 1999 (1).

5.

Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.

by Ranchhod, Ashok | Gauzente, Claire | Tinson, Julie.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT/Prentice Hall, 2004Availability: Items available for loan: Call number: 658.8101 Ra 2004 (1).

6.

European marketing : readings and cases / Chris Halliburton, Reinhard Hunerberg.

by Halliburton,Chris | Hunerberg,Reinhard.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Wokingham, Eng. : Addison-Wesley, c1993Availability: No items available : Damaged (1).

7.

European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.

by Saker, Jim | Smith, Gareth.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Prentice Hall, 1997Other title: Principles on marketing.Availability: Items available for loan: Call number: 658.80094 Eu 1997 (1).

8.

Strategy and management of industrial brands : business to business products and services / by Philippe Malaval with the collaboration of Christophe B歋naroya.

by Malaval, Philippe | B歋naroya, Christophe.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Original language: French Publisher: Boston : Kluwer Academic Publishers, c2001Availability: Items available for loan: Call number: 658.827 Ma4 2001 (1).

9.

Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.

by Davis, Robert Tyrrell | Boyd, Harper W | Webster, Frederick E.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Call number: 658.8 Ma7423 1984 (1).

10.

Number 1.

by World Tourism Organization.

Edition: 2002 edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : World Tourism Organization, c2002Availability: Items available for loan: Call number: 338.47910688 Nu 2002 (1).

11.

Cases in marketing management / Dauglas J. Dalrymple, Leonard J. Parsons and Jean-Pierre Jeannet.

by Dalrymple,Douglas J | Parsons,Leonard J | Jeannet,Jean-Pierre.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1992Availability: Items available for loan: Call number: 658.8 Da-2 1992 (1).

12.

Cases in international marketing / Jean-Pierre Jeannet ... [et al.].

by Jeannet,Jean-Pierre.

Edition: 2nd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 382.6 Ca 1995 (1).

13.

Marketing research that pays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor.

by Percy, Larry.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Haworth Press, c1997Availability: Items available for loan: Call number: 658.83 Ma7 1997 (1).

14.

Marketing research : text with cases / Raymond F. Barker.

by Barker, Raymond F.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Reston, Va. : Reston Pub. Co., c1983Availability: No items available : Damaged (1).

15.

Online marketing / Brian Sheehan.

by Sheehan, Brian, Associate Professor.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lausanne ; Worthing : AVA Academia, c2010Availability: Items available for loan: Call number: 658.872 Sh3 2010 (1).

16.

Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.

by Baron, Steve (J. Steve) | Hilton, Toni | Harris, Kim.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009Availability: Items available for loan: Call number: 658.8 Ba7 2009 (1).

17.

Marketing research : measurement and method / Donald S. Tull, Del I. Hawkins.

by Tull,Donald S | Hawkins,Del I.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Macmillan, c1993Availability: Items available for loan: Call number: 658.83 Tu 1993 (1).

18.

The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker.

by Capon, Noel | Vanhonacker, Wilfried R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; New York : Prentice Hall, 1999Availability: Items available for loan: Call number: 658.80095 Ca 1999 (1).

19.

Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA : SAGE Publications, c2012Availability: Items available for loan: Call number: 658.8 Ca73 2012 (1).

20.

Essentials of marketing research / Del I. Hawkins, Donald S. Tull.

by Hawkins,Del I.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Macmillan, c1994Availability: Items available for loan: Call number: 658.83 Haw 1994 (1).

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