Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : Irwin/McGraw-Hill, 1999Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.)ISBN: 0256261253Subject(s): Marketing -- Case studies
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.802 Cr 1999 (Browse shelf) | Available | 1 disk. | E058151 |
Total holds: 0
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
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